Central do Cerrado box at the Municipal Market in Pinheiros São Paulo in partnership with Institute ATA
The project aims to structure a point of sale products Cerrado and Caatinga Cerrado of Central Cooperative in Municipal de Pinheiros Market in the city of São Paulo - SP as part of its commercial strategy of cooperative action. It aims to expand the scale of production and added value to Community extractive products.
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Project Snapshot
Grantee:
Central do Cerrado
Country:
Brazil
Area Of Work:
Biodiversity
Grant Amount:
US$ 91,674.32
Co-Financing Cash:
US$ 47,666.64
Co-Financing in-Kind:
US$ 27,666.66
Project Number:
BRA/SGP/OP5/Y5/FSP/STAR/15/01
Status:
Satisfactorily Completed
Project Characteristics and Results
Emphasis on Sustainable Livelihoods
The insertion of the Cerrado of Central products in São Paulo can mean increased demand for the products of the Cerrado and Caatinga, which helps community groups that are in the production process of expansion and seeking structure for the distribution of its products in markets that incorporate the social and environmental characteristics of their production.
Promoting Public Awareness of Global Environment
The opening of a commercially well located and the partnership with chef Alex Atala, who has great evidence in the media, provides greater visibility to the products and livelihoods of the communities that produce and live in the Cerrado and Caatinga.
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Indicators
Biophysical
Hectares of globally significant biodiversity area protected or sustainably managed by project
60
Empowerment
Number of CBOs / NGOs participated / involved in SGP project
30
SGP Country office contact
Ms. Jessica Pedreira
Phone:
55-61-3327-8085
Fax:
55-61-3327-8085
Email:
Terena Peres de Castro
Email:
Address
SHCGN CLR Quadra 709 Bloco E Loja 38
Brasília, Distrito Federal, 70.750-515
Brasília, Distrito Federal, 70.750-515
Country Website
Visit the Brazil Country Page
