GOAL
Management of mangrove tourism & economic independence in a sustainable manner is realized
OBJECTIVE
Objective 1 : Widespread knowledge & understanding on the benefits of mangrove in the community
Indicators :
1. 1000 people will visit mangrove tourist site managed by Muara Tanjung fisherwomen group in the year
2. Additional 1,000 adopted mangrove plants
3. Existing pond trench at mangroves tourist sites as fishing site for visitors
4. Thirty people are trained in waste management
5. A thous & information tools (leaflets, booklets, films) on mangrove are spread to the visitors
Activities :
1. Service of Conservation-Based Study Tour
One market segment in Mangroves Tourism activities are the students, thus group members are expected to be tour guides who will guide visitors (students) to know about the role & function of mangrove forests. The study tour is just one of the packages offered by the groups from other various tour packages. Therefore the developed strategy is building partnerships with the schools & universities to conduct study tour at mangrove tourist sites managed by the group
2. Tree Adoption
Tree adoption is an environmental product offered by the group where visitors will be involved to plant mangroves & have their names written. This will be one source of income for the sustainability of conservation activities that have been implemented by Muara Tanjung group so far. After planting, the group will inform the development of these plants to the visitors through website which will be managed by the group. Visitors also can monitor the development of their plants by re-visiting or through the information center provided by the group who is the manager of this mangrove tour.
3. Provision of Pond Trenches in Tourist Sites
Other object that can be enjoyed by the visitors coming is fishing activities. The group has been working to develop fish culture with silvo fishery system (pond trench) by creating a ½ hectare pond located in the tourist sites. The construction of this pond trenches was formerly constructed self-sufficiently by the group in manual, thus it can not function properly yet.
With a semi-finished pond trenches, if it is reconstructed, it actually can be a source of additional revenue for the group & add attraction for visitors with fishing hobby, plus with the educational atmosphere that characterizes the fishing pond. Its existence is a development model that can be adopted by other communities & further strengthen the campaign of mangrove forests management as a means of production & tourism education.
4. Provision of ICE Media (Information Communication & Education of Mangrove Ecosystem)
To support various supporting information on the existence of this mangrove tourism, the group will prepare a series of related information about the existence of mangrove tourism & other biodiversity in mangrove forest tourist area in form of leaflets, booklets, & film; a documentation of the group's activities in mangrove forests conservation & fisheries . Therefore, every tourist/visitor will get full information on the history of the sites before being managed as well as community involvement in conserving mangrove forests to finally become a tourist area.
Self-sufficiently, the group has tried to document their various activities since the initiation of mangrove forest management plan until becoming a tourist attraction in form of visual & audio visual documentation. Various forms of this documentation will be processed later by the group to make mangrove information tools such leaflets, booklets & documentary films.
Objective 2 : Increasing Capacity Group in the Development of Culinary & Educational Tourism
Indicators : 1. 60 people are trained in community service excelent
2. 60 people have the ability to serve visitors to mangrove site
3. 1 (one) educational curriculum on mangrove forest as an educational facility owned by the group.
Activities :
1. Training on Sevice Excelence
This training is one step forward to improve the capacity of members & the community to have the ability to serve tourist visitors. This training will be carried out two times during the implementation of the program with 30 participants, thus producing 60 training alumni. This training is expected to produce tourism cadres who are really militant & have the ability to serve the visitors.
To provide this training, the group later will invite facilitator & resource person who have the ability & experience in tourism activities. Tourism Agency will be involved as one of the resource persons of this activity & will enrich members?
knowledge in managing tourist object. Moreover, this mangrove tourism which will be managed by this group is still the only one of the kind in North Sumatra & in Serdang Bedagai.
2. Training on Waste Management
As we know that in every tourist object, one of the main problems is how to properly manage waste being brought in by visitors coming in & the waste from the community existing around the location. Therefore it becomes very crucial for the group to carry out training on managing waste, both the organic & non organic followed by local community & also members of the group.
Knowledge of waste management later on will be disseminated to the visitors who come, thus they will not throw garbage carelessly & will follow the rules set by the group. The group realize that waste can become a source of new problem if in the future mangrove tourism has gained its fame. Thus the training is really crucial.
3.Workshop on development of mangrove forest educational curricula
In accordance with tourism theme that will be promoted & published, then to support community understanding & as a guidance for tour guides who will explain to tourists about mangrove tourism, 1 (one) piece of educational modules on mangrove forests needs to be developed
This curriculum is later expected to act as a guidance for the tour guides who will explain about the benefits of mangrove forests for coastal communities to visitors, this curriculum will also include biodiversity in mangrove forest area of Sei.Nagalawan Village especially in the region that will be managed as Mangrove Tourist Site.
Objective 3 : Increasing revenue/income of group members through a variety of processed products
Indicators :
1. Increasing products sales such as holly mangrove (jeruju) crackers, mangrove syrup, mangrove cake & dodol (a taffy commonly made of sticky rice, coconut milk,- & palm sugar) api-api (Avicennia Spp.) processed by the group
2. Muara Tanjung Group obtain a set of processing equipment & business capital for the variation development of processed foods & beverages made from mangrove
3. Existing place (kiosks) selling mangrove-based products in the central market of snack shops
Activities :
1. Processing of product variations based on mangrove :
The emphasize in this activity is to find out variations of mangrove-processed food & beverage. Therefore members of the group later on will be added by other community members who have done processing of various types of food & beverages made of mangrove, thus the products develop & are not sticked to the processed products that already exist now. Ability of the groups & community members in preparing mangrove-based food & drinks would eventually become one of the attractions for visitors coming in. They can see the processing process & they can even be directly involved in the process.
This can also be one of the main attractions for visitors. They can see the process & find out that mangroves can also be processed into food & beverages that provide positive impact on human health. This activity is also expected to be one of lesson learned for tourist visitors on how to properly utilize the environment without destroying, instead, developing the environment thus can have economic value.
Currently some processed products that have been produced by the group is Fish Crackers, Shredded Fish & Jeruju Crackers. While for product development, the group will process variation of food & beverages from mangroves such as: Api-api (avicinea) bread, Avicinea Dodol, syrup of Pidada fruit & mangrove jam.
2. Kiosk/Shop Providence
On the marketing system of these products, in the future, the group will market them in the Central Snacks Market by renting stalls in this location. Kiosk is also expected to be a place for the group to do promotional mangrove tourism

EXPECTED OUTPUT
1. Increasing community members who can make mangrove processed products
2. Wider marketing of mangrove-processed food & beverage products, not only for local consumption
3. Visit to mangrove tourist sites & sales of various mangrove-processed food & beverages products will generate community income, especially members of the groups & existing communities around forest area
4. Increasing visitors coming in to mangrove tourist site
5. Mangrove forests will be maintained properly, because the highlight in this activity is the promotion of the natural beauty & the conservation of mangrove habitat
6. Community awareness to maintain & conserve environment & utilize mangrove forests as environmental service