Community-based Ecotourism Marketing Development on Kaledupa Island, Wakatobi Regency
Community-based Ecotourism Marketing Development on Kaledupa Island, Wakatobi Regency
Goal:
The creation of effective ecotourism marketing media and content by involving the people of Kaledupa Island as a form of local natural resource management through ecotourism activities
Objective 1:
Increase the capacity of human resources in the marketing of ecotourism products.
Indicators:
1. There is 1 (one) person per community-based ecotourism group on Kaledupa Island who is trained in creating promotional content for ecotourism products.
2. There are a total of 50 (fifty) people consisting of at least 25 youths and 25 young women outside the community-based ecotourism community on Kaledupa Island who are trained in creating promotional content for ecotourism products.
3. There are 25 (twenty five) ecotourism promotional contents created by the people of Kaledupa Island.
Activities:
1. Training on creating ecotourism promotional content in the form of photos. This activity aims to increase the community's capacity to use digital media as a medium for producing ecotourism promotional content in the form of photos. The intended targets are at least 1 person from each ecotourism group and 50 people outside the ecotourism group. The youth segment is the main target. The use of digital media from smartphones is the main tool. Apart from everyone having a smartphone, every village in Kaledupa already has fairly smooth internet access.
2. Training on creating ecotourism promotional content in the form of videos. This activity aims to increase the community's capacity to use digital media as a medium for producing ecotourism promotional content in the form of videos. The intended targets are at least 1 person from each ecotourism group and 50 people outside the ecotourism group. The youth segment is the main target. The use of digital media from smartphones is the main tool. Apart from everyone having a smartphone, every village in Kaledupa already has fairly smooth internet access.
3. Training on creating ecotourism promotional content in written / narrative form. This activity aims to increase the community's capacity to document in the form of popular writing as a promotional media.
4. Ecotourism promotional content competition (photos, videos, and writings).
5. Tourism promotion content competition (photos, videos and writings) is used as a measure of the effectiveness of the training program that has been carried out. Competition activities are also expected to be a form of appreciation for the work of young people on Kaledupa Island. Contested content can be used as content for jointly managed promotional media.
Objective 2:
The strengthening of the role of community-based ecotourism groups on Kaledupa Island in marketing ecotourism products
Indicators:
1. There is an agreement between community-based ecotourism groups in Kaledupa Island in managing ecotourism marketing.
2. There is an increase in the capacity of community-based ecotourism groups on Kaledupa Island to manage ecotourism marketing.
Activities:
1. Identification of local institutions and key stakeholders that have the potential to manage Ecotourism marketing media.
This identification is intended for mapping local institutions and stakeholders that have the potential to work together in managing marketing media effectively. Stakeholders are not only ecotourism groups but also involve homestay owners, local tour operators, HPI etc. This activity is used for condition assessment as material for standardization in increasing the capacity of the institution.
2. Workshop and capacity building for institutional governance in community-based ecotourism marketing media management.
This activity aims to create a shared understanding of the function of the joint marketing media. The output of this activity was the creation of an agreement related to the management of ecotourism marketing media on Kaledupa Island. After an initial assessment and agreement between agencies and stakeholders, capacity building is carried out. The aim is to provide service standardization and management of marketing media. This institution is expected to be able to manage marketing media effectively with the supply of content from the public.
Special Purpose 3
The creation of community-based ecotourism marketing media.
Indicator
1. There is an online promotional media that markets products from community-based ecotourism groups.
2. The existence of offline promotional media that market products from community-based ecotourism groups.
3. The development of community-based ecotourism products.
4. There is documentation of community-based ecotourism knowledge products on Kaledupa Island.
Activities

1. Website development and social media.
The website already exists, unfortunately it doesn't have the ability to turn an inquiry into a transaction. This program is expected to produce websites and social media that have clear segmentation and suitability in content and are able to become an effective ecotourism marketing medium. Photo, video and narrative content is expected to come from the community.

2. Market research related to ecotourism on Kaledupa Island.
The output of this activity is a general description of the tourism activity market in Wakatobi, especially Kaledupa. Starting from distribution, segmentation, tourist characteristics to host characteristics.

3. Strengthening the brand and added value of existing tour packages.
Ecotourism packages already exist but need strengthening from various aspects such as price, place, promotion and product. It is necessary to align the segmentation and target of the ecotourism package with promotional media content.

4. Making agreements and cooperation with travel agents.
Apart from marketing with a B2C approach, a B2B approach is also needed to ensure the continuous demand for ecotourism packages offered. The B2B approach in question is a collaboration between ecotourism package managers and travel agents outside Wakatobi.

5. Preparation of brochures containing community-based ecotourism packages.
Brochures containing community-based ecotourism packages functioned as offline promotional media. Placement in several tourism events, strategic points such as airports and dropping to several tourist agencies outside Wakatobi that have cooperation.
6. Making a community-based ecotourism book on Kaledupa Island.
The community-based ecotourism book is a documentation of local resource knowledge. The hope is that this product can be an effective marketing medium for the tourist segment, academics, researchers, etc.
Special Purpose 4

Monitoring, Evaluation, Dissemination (Spread) Documentation and Reporting
Indicator

1. At least 1 (one) time of monitoring in 12 (twelve) months is implemented
2. The implementation of at least 1 (one) activity evaluation workshop.
3. There is 1 (one) activity documentation package
4. There is 1 (one) activity report package
Activities

1. Monitoring and Evaluation
This activity is carried out to monitor ongoing program activities by conducting field observations as evaluation materials, activities carried out by the umbrella institution, the GEF-SGP secretariat, assisting and assisting institutions.
2. Workshop
This activity is intended to provide socialization to the general public and stakeholders regarding program progress as well as to provide input on the running of the program so that it can run more optimally.
3. Documentation of Activities
Documentation of activities is carried out as authentic evidence of the running of the program. Documentation in the form of photos and videos from the start of the program to completion.
4. Reports
Reports are made as a form of written responsibility from the program implementer in the form of narrative reports and financial reports
 
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Project Snapshot

Grantee:
Yayasan Basudara
Country:
Indonesia
Area Of Work:
Biodiversity
Grant Amount:
US$ 25,000.00
Co-Financing Cash:
Co-Financing in-Kind:
US$ 26,290.00
Project Number:
INS/SGP/OP6/Y4/STAR/BD/19/050
Status:
Satisfactorily Completed

Grantee Contact

Mr Kurnia Fahmy Ilmawan
Phone: 628112654779
 

Address

Jalan Gurameh Raya E-7, Minomartani, Ngaglik, Sleman, DIY 
Sleman , Yogyakarta , 55581

SGP Country office contact

Ms. Catharina Dwihastarini
Phone:
(62-21) 720-6125/722-0905
Fax:
(62-21) 722-0905
Email:
Mr. Hery Budiarto
Phone:
(62-21) 720-6125/722-0905
Fax:
(62-21) 722-0905
Email:
Ms. Meinar Sapto Wulan
Phone:
(62-21) 720-6125/722-0905
Fax:
(62-21) 722-0905
Email:

Address

JL. Bacang II No.8, Kramat Pela Kebayoran Baru
Jakarta Selatan, 12130

Country Website