Marine debris in general, and plastics in particular, have been described as “some of the greatest environmental concerns of our times, along with climate change, ocean acidification and loss of biodiversity.” Land-based sources are estimated to account for 80% of the total input of plastics entering the oceans yearly. This amount is estimated to be in the range of 4.8 and 12.7 million metric tonnes.

The Project aims to tackle the issue of marine debris in general, and plastics in particular, by educating the public on the importance of oceans and marine life and the threats thereto posed by marine debris; and by engaging the public to take action against marine debris by (a) stopping debris entering the oceans and (b) switching to environmentally-friendly, reusable alternatives to single-use plastics.