Market Acess Training and Support Program for Biodiversity Conservation through Ecotourism
Market Acess Training and Support Program for Biodiversity Conservation through Ecotourism
The business of tourism has changed dramatically during the last decade. There is now emphasis on links with communities, interpretation and environmental concern in operations. This trend has necessitated a conscious effort by tourism businesses to improve performance towards best practice by investing in conservation of the environment and supporting local economies in the areas in which they operate. Similarly, there has been deliberate effort by civil society organisations and NGOs to work with local communities to build their capacity to participate in and meet the challenges of this new trend in tourism. Governments are committing to provide policies that will support the emerging trends. The result has been a tremendous growth in and enthusiasm for ecotourism.

Through this project, Ecotourism Kenya will develop or build on the marketing strategies for the four Conservation and Development Groups. After carrying out a survey on the marketing requirements for each enterprise, Ecotourism Kenya will provide customised training for at least 20 members of each group on various issues including the linkages between tourism and conservation and how to effectively promote the latter, important aspects in running successful business enterprises, product development and customer care. At the end of the project, a marketing strategy and an implementation plan will be developed for each enterprise. A key overall output from the project will be a training manual for Community based Enterprises
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Project Snapshot

Ecotourism Kenya
Area Of Work:
Grant Amount:
US$ 45,467.00
Co-Financing Cash:
US$ 4,389.60
Co-Financing in-Kind:
US$ 8,011.00
Project Number:
Satisfactorily Completed
Project Characteristics and Results
Emphasis on Sustainable Livelihoods
A business plan is like a road map to long-term success and every business needs clear direction where it is heading if it’s to be sustainable. The owners of the business also need to know and understand the business plan clearly, build upon it continuously and refer to it often, so that they remain on track to building a profitable business. EK will engage the CBO representatives in developing practical business plans for their enterprises. Once the business plans are in place, they will be coached on how to utilise them in running their businesses.
Notable Community Participation
At the onset of the project, Ecotourism Kenya will carry out community-wide consultations to familiarize all members of Community Ecotourism and Conservation groups with the project, its goals, activities and outcomes. This will be an opportunity for them to give their input into the process and garner their support for the project. Most importantly, it will help direct the project and improve on the likelihood of benefits accruing to the community. All training will be participatory, practical-oriented and on-site to give community members the best opportunity and environment to learn and put into practice. Participatory monitoring and evaluation of the project will be carried out at the end of each of the training sessions and this will provide members of the community groups an opportunity to review progress jointly with Ecotourism Kenya. The monthly reports from the groups’ management teams will ensure that the groups participate in the reviews and implementation of the plans.
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Grantee Contact

Ms Edith Bosire


P.O. Box 10146
NAIROBI , 00100

SGP Country office contact

Ms. Nancy Chege
(254-20) 7624473
(254-20) 621076
Ms. Salome Nyakundi


UNDP, P.O. Box 30218
Nairobi, 00100