Promotion of the Charter “Les Valeurs Citoyennes de l’Ile Maurice Durable” in view of making Mauritius a Sustainable Island.
Promotion of the Charter “Les Valeurs Citoyennes de l’Ile Maurice Durable” in view of making Mauritius a Sustainable Island.
Promotion of the Charter « Les Valeurs Citoyennes de l’Ile Maurice Durable » in view of making Mauritius a Sustainable Island.

1.1EXECUTIVE SUMMARY

1.2 Introduction

The concept of Sustainable Development is gathering momentum throughout the world. Mauritius has embarked on an ambitious project to make the Island a Sustainable Development Island. This could only be achieved if we get partnership between Policy Makers, Private Sector and Civil Society. MACOSS, as a voice of civil society, poised to sensitize, educate and change the mindset of the population.

The Sustainable Development Committee of MACOSS under the Chairmanship of Mr Geerish Bucktowonsing, with the help of two specialists Mr Madoo Desha and Mr Manoj Vaghjee devised the seven values of the charter “Les Valeurs Citoyennes de l’Ile Maurice Durable”.

1.3 Action

It consists of following elements:
:
1. Continuous and consistent advertisements of each element of the Charter in a local newspaper over a long period. (Still finalizing with l’Express for sponsorship)
2. Powerpoint presentation of “Les Valeurs Citoyennes de l’Ile Maurice Durable” on CDs meant for distributions in partnership with SGP grantee Environment Care Association to all schools in Mauritius.
3. Projection of 7 clips on “Les Valeurs Citoyennes de l’Ile Maurice Durable” on the MBC TV and other media.
4. Publishing of 1000 copies of the charter (16 pages + cover) meant for distributions to NGOs, Youth and Students.
5. Sensitization campaign in collaboration with the District Council of Pamplemousses/Riviere du Rempart in view to promote the charter “Les Valeurs Citoyennes de l’Ile Maurice Durable”

1.4 Strategy

The strategy aims to change the mindset of the population segmented into primary schools students, youth (secondary and tertiary students) & NGO leaders.

1. Continuous and consistent advertisements of each element of the Charter in a local newspaper over a long period. (Still finalizing sponsorship with l’Express)
Newspaper Size Page Cost per insertion No of Ins Total Cost
L’Express 13*8 Inside Rs 16 120 20 Rs 322 400


2. Environment Care Association (ECA) who is already a grantee of UNDP GEF SGP is working on a project for sensitization of students of the primary and secondary schools. They already have the approval of different ministries to proceed with their sensitization campaign. Moreover ECA, is affiliated to MACOSS. In this context, We
would collaborate with ECA, Ministry of Education, GEF SGP, Ministry of Environment to sensitize young primary students about “ Les Valeurs Citoyennes de l’Ile Maurice Durable”. Specialists would address the audience about the issues via powerpoint presentations. CDs will also be distributed to each student on the occasion.
Number of schools: 200
Number of Students: 1000
Number of CDs: 1000
Total cost: Rs 43 700

3. In view to get national coverage, MACOSS intends to project 7 clips on MBC TV. The clip would elaborate on each value of the charter” Les Valeurs Citoyennes de l’Ile Maurice Durable.
Cost of projection on MBC TV:
MBC Rate Channel 1 from July to September
Time 45 Seconds
17.46 – 19.20 Rs 7550
Total cost for seven days: Rs 52 850 ( R Time)
Details of the cost of the making of the clips
Clip 1 Rs 25 000
Clip 2 Rs 30 000
Clip 3 Rs 30 000
Clip 4 Rs 22 000
Clip 5 Rs 25 000
Clip 6 Rs 25 000
Clip 7 Rs 20 000
Total cost for the clips: Rs 177 000

Cost for a 3 minutes clip based on Mauritius: Rs 40 000

Overall total: Rs 269 850

4. Publishing 1000 copies of the charter (16 pages + cover) to be distributed during the regional sensitization campaign: Rs 114 425


5. Regional Sensitization campaign in collaboration with the district council of Pamplemousses/ Riviere du Rempart in the North in view to promote the charter.
Items Cost
Refreshments Rs 6 500
Venue (FSC Bldg) Rs 3 000
2 Banners Rs 1 800
Public address system Rs 2 500
Invitation Card Rs 2 500
Total Cost: Rs 16 300
 
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Project Snapshot

Grantee:
Mauritius Council of Social Services
Country:
Mauritius
Area Of Work:
Multifocal Area
Grant Amount:
US$ 3,031.00
Co-Financing Cash:
US$ 36,300.00
Co-Financing in-Kind:
Project Number:
MAR/SGP/OP4/YR3/CORE/09/05
Status:
Satisfactorily Completed
Project Characteristics and Results
Promoting Public Awareness of Global Environment
The charter will be broadcasted on TV and newspaper. Sensitization campaign will be carried out in various schools as well as in different regions. Billboards will be displayed in different regions of the island and the charter will be available on CDs.

Partnership

Environment Care Association/ L'express Newspaper

Grantee Contact

Mr Ram Nookadee
Phone: 2084425
 

Address

Astor Court, 2nd Floor, Lislet Geoffroy St
Port Louis , . , .
 

Website

http://.

SGP Country office contact

Mrs. Pamela Bapoo-Dundoo
Phone:
(230) 213 53 84
Fax:
(230) 212 14 11
Email:

Address

2nd Floor, Sugar Industry Pension Fund Building, 1 Remy Ollier Street
Port Louis, Mauritius

Country Website